This much I know: the most successful policies, campaigns, and case studies are not accidents. Their influence comes from painstaking work and something far more subtle: a precise understanding of what connects humans, the ability to build persuasive arguments from reliable evidence, and the patient construction of trust, sentence by sentence.
My work is used where decisions matter
TRUSTED BY GOVERNMENT, HEALTH, MEDIA, AND EDUCATION
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What I do
Case Studies
Every project success contains a story worth telling. The skill is in the writing: making the case clearly and persuasively, without the strain of overselling.
Content Writing
Articles and longer pieces that position you as a credible voice: evidence and argument balanced so that your audience understands your thinking and wants to consume more.
Web copy
Front door page on page language that gives your audience trust and the confidence to act.
Press releases
Fact-grounded. Story-driven. Editor-ready. How it should be done.
Internal Comms
Organisations have their internal comms nailed before they speak to the world. Most leaders need help getting the message right to inform, motivate, and move together.
Social media
Consistent, credible posts that build recognition through what you say, not how often you say it.
Selected work
PUBLIC HEALTH COMMUNICATIONS
Building public trust in complex systems
Plain-English case studies translating complex medical achievements for public audiences, strengthening trust through clarity, compassion, and accuracy.
CONTENT WRITING
Writing that makes learning effortless
Concise content summaries that made Uptime’s multi-topic learning instantly graspable, helping users engage faster, understand ideas clearly, and feel more confident in their learning.
When writing works
"Thoughtful bold and endlessly creative"
"Scott cannot dance or sing, or, thankfully, play golf. But he is a superb wordsmith of the highest quality: thoughtful, precise, and endlessly creative. He writes with clarity and wit, always getting straight to the point. A true literary ninja, he has an instinct for understanding what you need to say, and how best to say it."
Martin Butler MBE
Award winning artist, choreographer and stage director
“Reliable, insightful, and full of fresh ideas.”
"It’s a real pleasure working with Scott. He’s a very experienced, talented, and committed writer who consistently goes the extra mile to deliver exceptional work. Reliable, insightful, and full of fresh ideas, Scott always delivers on time and lifts every project he touches. I do highly recommend him for your project"
Dr Gergana Peeva MD PhD
Consultant in Obstetrics and Fetal Medicine, Chelsea & Westminster Hospital
"... a revelation for our team"
"Scott's a master of language and audience. It didn't take him long to understand our business strategy and turn it into copy that found our valued audience. He transformed our data into clear, compelling case studies. His consultation was a revelation and made a huge difference. Great results, thank you"
Jasper King
CEO at Anderson Cruise. Digi-Award Winner 2019
Briefly me
Cambridge-educated, with over twenty years of writing to influence decisions at the BBC and in Whitehall, and for global finance, education, and technology.
I often work on complex subjects that need to be made clear, credible, and persuasive. Briefs range from ghost pieces and case studies to strategic copy and articles.
Based in London, I work with clients worldwide.
Why language matters
"The limits of my language mean the limits of my world"
— Ludwig Wittgenstein